Craig Nathanson – The Vocational Coach

It is important for focus, energy, and momentum to look for five sources of revenue which all relate to one another.

For example, I had a client who was a high school teacher and decided to leave because of new stress on teachers.  She still loved to teach.   Today, she helps high school seniors to discover what they want to do in their life and to find the best colleges for them.

She has a coaching business helping high school students who are struggling with grades.  Her third source and core business is developing training programs for teachers as part of their in-service training days teaching them how to communicate with students better. Her fourth and fifth sources of revenue are working part-time for others.  She is a substitute high school teacher for 3 districts 3 days a week.  She likes the challenge and no longer has the state testing pressure.  Her other part-time job is working for a text book company selling textbooks to high school teachers.

This keeps her close to her target audience and customers. Her overall revenue after 2 years of developing is slightly higher than she made as a full time teacher.

Now she has to pay private health insurance and she gave up her “retirement”but she is happier now with no need to ever stop doing what she loves.  Recently,  she told me that she was considering a sixth source of revenue which is assisting teachers on the path and process to teach overseas.

You can too align your strengths and use for better use.

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